Leads & conversion
Whether a visitor understands what you do and can act — the offer, the service pages, the forms, the calls to action, and the path from visitor to lead.
Free Website + System Audit
Find out why your website isn’t generating leads.
A free, graded review of your site: where visitors drop off, why leads aren’t coming in, and the specific fixes that turn traffic into customers. You get a scorecard and a prioritized fix order — not a sales pitch.
FreeNo invoice, no obligation
Graded scorecardA–F across six dimensions
Fix orderRanked, not a sales pitch
What We Check01 02 03 04 05 06
Six things that decide whether your site gets leads
This is not a vanity grade. It is a small-business website and workflow review built around the path from visitor to lead to follow-up to reporting. Want to see how we show our work first? Review the evidence behind our own system — decisions, fixes, and live build notes included.
Follow-up & reporting
What happens after the form: source context, ownership, follow-up, and whether you can see what actually created the lead. The half most sites skip.
SEO & visibility
Titles, headings, structure, service-page coverage, and whether the searches your buyers run connect to a page that can turn them into a lead.
Speed
Core Web Vitals and load performance on real hardware — because a slow page loses visitors before the offer ever lands.
Mobile experience
How the site actually renders and converts on a phone — layout, tap targets, readable text, and the CTA above the fold, captured at real device sizes.
Security
HTTPS, security headers, exposed files, and out-of-date libraries — a graded posture, so trust and safety are not an afterthought.
What You Get
A short fix order, not a sales deck
The goal is to help you decide what is worth fixing first. Some businesses need a cleaner Website System. Some need sharper service pages, CRM-lite follow-up, reporting, or a better handoff after the form.
We read the site the way a cautious buyer would: what they see on the homepage, whether the service pages answer enough questions, how quickly trust is established, whether the next step feels easy, and whether the business can see what happened after the lead arrived.
- A graded scorecard (A–F) across SEO, speed, security, mobile, conversion, and trust — with screenshots and the specific evidence behind each grade.
- The highest-impact issues costing you leads, ranked by business value and effort to fix.
- A clear recommendation: sharpen the current site, rebuild the Website System, add a Growth System, or leave it alone for now.
- A re-run after any work, so you get a before/after receipt — not a promise.